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  • 2009 BTL, Promotional Marketing
  • Alegra
  • Alegra Christmas 2009

Actions for children, storytelling, balloon craftwork, Wise Men stand, and an ice rink with access using consumption ticket at restaurant establishments of the centre. And a wheel of fortune with many Christmas prizes for adults. .

Generate traffic to the restructuring zone of the C.C, obtain DB and renown.

Generate traffic to the restructuring zone of the C.C, obtain DB and reputation.

We triple the number of visits to the centre during Christmas. Ice Rink: 1,832 visitors (140/day) Storytelling: 1,890 children (145/day) Wise Men: 1,187 photos (91 /day)