In order to attract workers from nearby offices close to Alegra, a twofold approach was taken. The image sought to associate these workers with the protagonists of Alegra communication (?The Alegra Family?, in this case just the parents), the copy explores another approach. Presenting the variety of Alegra restaurants as the best option for enjoying a different menu every day, which is very important when you are considering where to eat, since always going to the same place is boring, not nutritional, and unattractive.
