We proposed the creation of a new ticket distribution channel to Acts Leisure (company managing the Palacio de Deportes) for all classes of events, which replaced the physical paper tickets with virtual tickets, doing away with the picking up of tickets at the place box office, and hence, the queues that used to form on the days of important events..
Tickets sales would be done using the already-existing ticket distribution, just with the necessity of the customer having to give his mobile telephone number so as to later pick them up at the entrance.
Having seen the success obtained in the different mobile ticketing actions before the date, we decided to offer the service to a series of Madrid companies so they could be pioneers in the service of distributing tickets via mobile telephone..
Following the re-modelling of the Palacio de Deportes of the Community of Madrid we decided this would be the best place to launch the service in Spain.
The modern technology that the Palacio de Deportes has, its huge capacity, the example of sports and cultural promotion, as well as the existence of halls of different sizes made it possible to arrange various events simultaneously, making the Palace the perfect space for the setting up of the mobile phone ticketing service. installation.
