The idea was to create a new ticket distribution channel based upon the replacement of physical (paper) tickets with SMS tickets (virtual or m-tickets).

BBVA will manage the advance sale of online tickets through its web site, making it possible to sell them 24 hours a day for all types of events.

The ticket buying process would be the one that already exists on other portals, but with one difference: the ticket delivery/pick-up is done via EMS messages with the attached image of a QR code.

Once we had analysed the bank's web site, and having seen that BBVA sells tickets for concerts and cultural actions, we decided to present them with our service of the distribution of tickets by mobile telephone to see whether it fit in with the need to do away with barriers when it comes to delivering these tickets.

• Insert itself into a growing market cornered by the market.
• Offer a direct ticket sales service to its own clients.
• Gain new clients and viewers increasing the market share.
• Achieve renown for the brand.
• Increase the number of clients by selling tickets.
• Counteract the competition's market share.