Work was done following the concepts of the Hollywood Oscars, making a comparison between these and the European Stars prizes and making the workers feel like stars: the invitation simulated a movie screenplay, we creating a walkway for arriving at the Hotel ME, in the style of the red carpet, with stars and the names of the workers. A tourist route through the city of Madrid was create, with a movie director, so as to record a film of the convention and give this as a gift to each one of those attending. To finish the session there was a gala dinner and the handing out of statuettes to the winners, the show and the closing party.

Design and organise a recognition event, in Madrid capital city, for those employees who have worked for the excellence of the brand in the 6 categories selected. Hospitality, atmosphere-creation, shows, organisation, etc.

Make the employees fell good about the achievements obtained during 2006. In a fun tone, to give them the sensation that they are stars valued for their effort and hard work. create a feeling of enthusiasm around the BP European Stars to get them to want to take part in the 2007 edition.

Over 40 people took part in and enjoyed the event.