Going beyond the development of a site, the objective was to create an online virtual community related to youth. From this, the youth environment was explored in order to discover their interests and offer possibilities more in line with the demands of the target audience. in that respect, the site made it possible for the user to have different options, mostly related to social activities: Possibility of remained products, discounts, creation of events for the users. The strategy was reinforced with contact with young people using BTL actions.

Create a setting where urban culture can express itself in all of its forms: a space where the new music, fashion, sporting and artistic trends have a scenario where they can get known. Become a reference point for the cultural life of Madrid.

• Loyalty building.
• Funding products.
• Give content to the youth card.
• Approach to the target.
• Brand reputation.
• Associate the brand with youth culture.
• Facilitate all types of information.