We create a space of union of everything relating to the two Bank cards. In this way, as well as centralising the services we make use of user access synergies with one card or another, so as to inform them about the advantages of the other one. The design sought user involvement on the basis of a young, modern, dynamic and considered image in the target audience, creating a brand image and making the web site a place of reference for young people.

1. Promote the contracting of financial identification cards (both <26 and +26), while placing special emphasis on the +26s, whose levels of registration were very low. 2. Increase the use of the financial cards (both <26 and + 26) in businesses, although also especially targeted at the +26s and particularly the credit one, which is the one that generates most profit for the Bank.

1.- Makes the spaces attractive, dynamic and easily accessible and browsable. 2.- Convey the twofold advantage to the customers of using the identity card via the financial card, due to its dual functionality. 3.- Convey the idea of the youth identity cards facilitating access to goods and services of a cultural, active leisure nature. 4.- Create forums or blogs that enable them to communicate with each other, give opinions and exchange information. 5.- Continuous updating of image and contents.