We create the concept of a laboratory where the main researcher was Campari, mixed with other ingredients. A portable laboratory designed as a small moving bar where people could try out different ways of enjoying a Campari. The idea part is that this laboratory turns due to different events related to the target: sponsoring at CasaDecor, positioning of product at the events of PhotoEspaña 07events and sponsorship of the festival, brand presence agreements and product sampling at recognised catering events, tastings at restaurants of the Oliver Group and a series of PR tasting dinners.

Develop a promotional and PR action for the brand associated with its claim: Red Passion and which constitutes something extra for the strategy defined by Campari for this year.

That it generates a product test and people see how the Campari is prepared. That it occurs in relaxing situations, at the same time as Cool, trendy and elegant. Aimed at a national middle/upper class target market, aged 25-35 years old Media effect and presence in at least 3 focus cities: Madrid, Barcelona and Valencia. That it is free for the public.