At flash2flash, along with Carrefour, we develop the leading global service that generates impulse buying by means of the consumers' mobile telephones, who are persuaded by a communication in the conventional mass media, carrying out a very simple tool for receiving a discount coupon: ask for a product to be reserved by means of sending a text message to a short number.

Once the user has received his MoviCupón on his mobile telephone, he goes to the nearest Carrefour, showing the code at the cash register so it can be validated using a scanner set up for the process, and benefitting from a 30% to 40% discount.

Following the success of ?The Magic code? campaign, flash2flash proposed taking a leap into the multimedia era, making mobile telephones the basic pillar for communication, advertising and marketing campaigns, since we consider it essential to use these for any promotion that wants to incorporate the benefits of the new technologies.

Under these parameters, we proposed developing a new promotional system from where television and mobile telephones are mixed, with the latter being the main direct communication and redemption tool.

• Achieve a new form of action as has been done in previous years.
• Achieve brand renown.
• Increase the market share.
• Increase the traffic of clients at Carrefour centres.
• Increase sales in the campaign period.
• Counteract possible promotions by the competition. .
• Manage to measure the public effect of the Carrefour campaigns in real terms.
• Communicate the campaign through television.
• Target television channel viewers at a specific time slot.

• Promotions carried out during 2008:2009
• Clients: Vodafone, Orange, Banco Santarder or Supratec.
• Promotional announcement media : 20
• Number of text messages processed : 200,000
• Reservations made: 90,000 (3 SMS, 1 reservation)
• Conversion ration: 60%.

Client assessment: ?F2F has provided us with a new business vision. The future is going to tied up with QR codes, and Carrefour wants to be the first?.

Ignacio Núñez ? Carrefour Promotions Manager