Category
second-en
Tags
Branded Content, conversión, customisation, digital, insurance, user experience, UX

UX Design funnel contracting


AXA

We completely revamped the car insurance funnel for the company’s affluent customers in the Persian Gulf. We made a ground-breaking proposal. To get close to this type of customer using a much more visual and interactive approach as opposed to the classic form.

We developed storytelling in which users defined their relationship with their car, customising the experience through emotional questions that led to technical factors in a logical sequence. Special attention was paid to the visual side with the incorporation of video menus and high-quality, interactive photos.

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