Category
second-en
Tags
Animation, CSR, Integrated campaign

Disney+/ Fundación Mutua Madrileña #ElBullyingNoPintaNada


Disney+/ Fundación Mutua Madrileña

After 6 years fighting against bullying, Fundación Mutua Madrileña is once again taking a stand against bullying in schools.  To do this, we joined forces with Disney and their new release, “Eternals”, from Marvel Studios.

And given that it’s not every day that we do co-branding with the most popular comic book company in the world, we launched a proposal closely related to the world of drawing: “BullyingHasNoSay”.

We launched an animation spot to encourage children and teenagers to break the silence and ask for help from parents and teachers.

Afterwards, we invited them to participate in an anti-bullying drawing competition with world-renowned illustrators including Salva Espín, Isaac Sánchez “Loulogio”, Isa Muguruza and Fernando Monroy.

We managed to involve children from all over Spain and they made it clear that ‘bullying has no say, but your voice is important!’

Visit the website

Awards: 2022 Genio Awards, Social Impact Campaigns category.

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