Category
second-en
Tags
Activación, Campaña integrada, Campaña RRSS, Outdoor, PDV

ETAM 20. #LIBREDEETIQUETAS


ETAM

We’ve been handling this account’s entire communication for the past two years.
We started with a total renewal of its message. We created a new strategy based on a proclamation: #LabelFree. We brought the brand closer to the public with disruptive communication that appeals to new values and ways of expressing them through an image they can relate to: Blanca Suárez.

The different communication actions: spots, point of sale, OOH, special actions, social networks, fashion shows… were a manifestation of that freedom and boldness with which the public has identified since its launch.

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