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first-en
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Branded Content, Campaña integrada, Campaña RRSS, diseño producto, evento

FOX. DECIDE NOT TO DECIDE.


FOX

Entertainment channel FOX wanted to change its positioning and get closer to a target group tired of having to choose between a wide range of entertainment programmes.

It turns out that we spend hours choosing what to watch on TV and the solution was simple: “Decide Not to Decide”. Simply FOX, the channel for uncomplicated, quality content.

To champion this disconnection movement, we created an invention that exemplifies not having to decide: the MyFox. A one-button remote control to turn FOX on and off.

A 100% functional remote control that we presented with plenty of humour by making fun of the most cutting-edge technology brands, while also using a very serious approach with proper spots, exteriors, direct marketing… And the help of the perfect ambassadors: Pantomima Full.

The duo performed at an event for press and influencers at the Capitol theatre and it set social media on fire. Might it be the most ridiculous invention of the century? Maybe, but the pantomime put FOX back in the Top of Mind of our viewers.

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