Gatherings for Vodafone’s partners are a classic in the agency’s history. But this particular ‘classic’ was in need of a makeover.
On the one hand, the restrictions imposed by Covid and on the other, the demands of the brief itself, led us to a disruptive solution.
We were to bring together participants from five countries and two continents in a global gathering. So we created an ad hoc virtual space.
A digital event in an artificial environment where each user had their own avatar. The first metaverse for the Red Team. In this environment, attendees participated in a large-scale Escape Room in which the clues were related to the information that the brand wanted to convey.
A gathering attended simultaneously by users from all over the world, which marks the technological path for new events.