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Activation, Event, experience, technology

Santander Arena


Inside the UEFA Champions League Final.

We created the Santander Arena for Banco Santander, sponsor of the UEFA Champions League. A space in Madrid’s Plaza Mayor where all the fans enjoyed an immersive 360-degree experience with legendary moments of the Champions League.

A giant circular screen projected the most exciting moments in the history of the competition with 8D surround sound, for visitors to experience the sensations that only the Champions League can trigger.