cat-one-en, first, first-en
Activation, Branded Content, Celebration, Event, Party

Sephora #WeSingle 2019


A vindicating promotion.

Singles Day is celebrated all over the world on 11/11. We did not create an action for Sephora, we created a movement: #WeSingle. A claim that was supported by influencers.

A movement that was seen on social networks, on the street and even on Tinder. A message that brought thousands of people together, achieving unprecedented impact for the brand.