cat-one-en, first, first-en
Activation, Beauty, experience, Omnichannel



Singles Day is celebrated all over the world on 11/11. We did not create an action for Sephora, we created a movement: WeSingle. A claim that was supported by influencers.
A movement that was seen on social networks, on the street and even on Tinder. A message that brought thousands of people together, achieving unprecedented impact for the brand.